to Setup A Google AdWords Account in 15 Minutes or Less
When people turn to the web to find products, services or information, they
turn to Google. Attaining top rankings in Google can be an arduous, time-consuming
process. While working your way to the top of the Google editorial results through
traditional search engine optimization, you have the option to advertise on Google.
Advertising on Google AdWords offers the following benefits:
reach - Google has international versions that enable you to reach customers
in all areas of the globe
- Search Syndication Partners - Want to
advertise on AOL, Ask Jeeves, Earthlink, MyWay.com or other search sites, Google
AdWords enables you to do so quickly and easily.
- Content Site Syndication
Partners - In addition to search sites, you can syndicate your AdWords campaign
on various relevant content sites like HowStuffWorks.com
- Low setup
Fee - $5.00 is all it costs to get started advertising globally.
monthly minimums - Unlike Overture ($20.00 monthly minimum), Google AdWords
has no minimum monthly spend. You can advertise on any budget.
for as little as $0.05 - Get up to 20 highly targeted prospects to your site
for as little as $1.00
- Awesome campaign reporting - Quickly and
easily view click through rates by ad (creative in agency speak) and keyword.
- Excel Export Feature - With the click of a mouse, quickly and
easily export a detailed breakdown of the performance of your campaign.
you are an Internet advertising pro, or just getting your feet wet, AdWords is
one program you can't afford to omit from your online advertising campaign.
started with Google AdWords
Google AdWords is simply the best, most flexible,
reasonably priced pay per click advertising program on the net today. It'll cost
you all of $5.00 to open an account and there is no monthly minimum expenditure
Take the following steps to open an AdWords account:
on over the Google AdWords sign-up
and click on the "Click to Begin" button.
- On the next screen
you can select the countries and languages where your ad will appear. If your
site is in English, choose English and the countries in which you can do business.
If you don't target your ad, you'll be paying for clicks from people you can't
do business with.
- On the next screen you create your first ad. You'll
need a headline of 25 characters and up to 35 characters in each of your 2-line
- Where is says display URL, enter the URL you want to show
up in your ad, this is likely to be the URL of your homepage. For this site, that
would be KeywordMarketingSuperstar.com
- Where is says destination URL,
enter the URL of your landing page. If you are advertising a specific product
within your site, the destination URL should be the product page, not your homepage
you've written your ad, click "Create Ad and Continue"
enter the keywords you've chosen and click "save keywords"
next screen will ask you to choose your maximum cost per click, in this box, enter
.05 (5 cents) and click on "recalculate estimates". If you can buy the
keyword for 5 cents, the AdWords system will provide a projection of the estimated
number of clicks per day, cost per day, and the average position of your ad.
the minimum bid for your chosen keywords is more than 5 cents, the system will
tell you and you will have to adjust your maximum bid accordingly. When starting
out you want to get some traffic but probably don't need to be in the number 1
- This is only the preliminary account setup. You will not be obligated
to pay any of the bid prices you input at this point so try inputting different
maximum cost per click prices and see what the AdWords system projects your costs
and clicks to be.
- Next, click on "Save & Continue" and proceed
to the next screen.
- On the next screen you have the option to create
additional ads with different keywords and budgets or click "Continue to
Step 3". Once you've created ads for all the keywords you want to target
(you can go back and create more ads any time you want), set your daily budget
and click on "Save and Continue".
- You'll have to agreed to some
legalese here; then input your email address and a password. Once you click submit,
Google will send you an email.
- When you receive the email, confirm your
account by clicking on the link in the email and enter your email and password
on the AdWords login screen that pops up when you click on the link.
you've logged in, enter your credit card number; submit the details and you're
ready to start advertising on Google.
The fun has just begun; so
has the work.
The Google AdWords system enables you to do an incredible amount of testing.
Before you really dive into AdWords and set your campaign in motion be
sure to check out the article on selecting
and creating landing pages, and of course, keyword
research. Don't forget to track your results! Before you get to deep
into creating campaigns, be sure to choose a pay
per click tracking system so you are able to optimize your campaign,
increase your click through rates, and get a better return on your marketing
Already have system for tracking and a plan for keywords and landing
pages in place? Hop on over to the Google AdWords campaign setup tutorial.
Interested in running Google AdWords as an affiliate? Keep an eye on
the AdWords For Affiliates
website as it evolves. Great info for any AdWords Affiliate!
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