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Use Keyword Optimization to Improve Your Web Page Rankings
If you want your website to appear in the top 30 results when someone searches for your keywords, keyword optimization is critical. When building a new website, you first need to develop a keyword strategy and perform keyword research. The next step is to create a wireframe that maps out the relationships between the keywords you intend to target. If you've already done that or have an existing website you can begin to optimize individual pages.
You need to make liberal use of keywords in your website (see online copywriting) copy and ensure they appear in the right places with the right frequency.
It's easy to get all the free search engine traffic you deserve! Learn how.
A web page is made up of many different HTML tags. In addition to the copy you see on most websites, there are HTML tags that create text links and text of different sizes and styles. There are title, description, keyword, and alt tags. In order to capture search engine referrals for specific keywords you need to become familiar with these HTML tags and web page elements. The following HTML tags are some of the most important tags you need to become familiar with when embarking on a search engine or keyword optimization program:
Include keyword optimization from the start
If optimization is part of the initial planning and both keywords and the sales process are taken into account from the start, your marketing costs are likely to be much lower in the long run. Search engines are much more likely to deliver a steady stream of incremental traffic to your site for free.
To learn more about specific HTML tags mentioned above, click on the bold names of the tags and page elements. Every single page in your website is a potential entry point through which a search engine may deliver visitors to your door. You should take keywords into account and plan to optimize for them on every page of your site if possible.
If you want a page to target a specific keyword, at minimum, that keyword should be present in the title tag, in a header if possible, a couple times in the description tag, a few times in the keywords tag (though the keyword tag has been greatly depreciated in some engines like Google), several times in the body copy and in at least one incoming and one outgoing text link.
Keep in mind that search engines only read text in text format. An image or multimedia file containing text is essentially invisible to an engine and will do nothing to help your rankings and may in fact make your site virtually invisible in the search engines.
Once your site is optimized, site
analytics and ROI tracking will help you learn to track your results. The
per click advertising section will give you the knowledge to make intelligent
keyword buys, and identify the best programs to use.