Use Web Page Titles To Improve Your Search Engine Rankings
Can you imagine looking through a bookstore or library for a specific book, only to find only the name of the publisher on the book? Wouldn't that be crazy? How would you or anyone else find a specific book?
When you put "Welcome to Company.com" or "Welcome to my website" as the title of every page in your website, this is what you've done. You've put the name of the publisher on every one of your pages. This makes it much more difficult for search engines to give you top rankings for anything but your company name. It is very unlikely that that someone searching for anything but your company name will find your site. Title tags are critical.
Each web page in your site should have a
unique title that reflects the content of the web page. Your web page needs to
contain keywords and those same keywords need to be used in the copy
of that page. The title is what appears at the very top of the browser window,
it is not part of your actual web page.
Your web page titles serve the following purposes
It's really easy to put unique web pages titles in your site.
Web page titles go in the <head> section of your web pages. The code looks like this:
Chances are there will be other things between the opening <head> and closing </head> tag in your web pages, but this is what the title will look like in your code.
Your web page titles should be between 2 and 7 words.
Search engines will typically display anywhere up to 70 characters of your title tag in the search results.
Should you put the name of your company in your title tags?
Once you've got title tags under control, its time to move onto description tags.
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