WebmasterWorld Internet Marketing & Publishers Conference, Orlando, Florida February 26-28, 2004
WebmasterWorld, the worlds largest superforum for Webmasters, marketers, and online publishers burst onto the scene with a massive conference in Orlando, Florida.
For the first time, the infamous PubConference series adopted a more traditional format with two days of interactive presentations by some of the worlds foremost experts and industry figureheads in search engine marketing. Topics included pay per click search engine advertising, proactive linking, pay for inclusion programs, affiliate marketing, conversion tracking, online public relations, and the much over hyped contextual advertising programs offered by companies including Google, Overture, and Kanoodle.
Presentations at PubConference included tons of how-to information and cutting edge news from the engines themselves.
Have you ever spent thousands of dollars to go to a search engine or Internet marketing conference and felt you wasted your time and money to listen to people who had nothing worthwhile to say?
At PubConference, you hear from the experts who are in the trenches, running there own firms (and not just the management types) who have built them from the ground up. You'll find "super affiliates" among the crowd and on the speaker list, explaining some of their tactics and strategies.
Top tracks at PubConference included:
Affiliate Marketing - Finding good affiliate programs and attracting top affiliates
All speakers in the track obviously had extensive experience and success in the world of affiliate marketing. Online pharmacies and personals were mentioned as two of the most profitable niches for affiliates. The full range of affiliate promotional methods were discussed from what might be considered Spam tactics like mass signing of guest books to more above board tactics like pay per click advertising on Google, Google, Overture, FindWhat and other pay per click search engines. Throughout the session, expressions on the faces of attendees ranged from horror to humor as affiliates discussed how affiliate marketing really works.
In Running With The Big Dogs, Are You Really Master of Your Domain?
Other highlights of the conference included a SEMPO meeting. (SEMPO is the Search Engine Marketing Professional Organization) and a WebmasterWorld members meeting where moderators and administrators discussed the history of WebmasterWorld, the current status of the board and what the future holds.
All in all, the WebmasterWorld PubConference was a smashing success.
Since the PubConference in Boston in March of 2003, attendance doubled and the conference expanded from one to three days. Cost to attend the conference jumped to $299.00 and is expected to increase next time, however, compared to other search engine marketing conferences like Search Engine Strategies that top out at over $1500.00 for a full conference pass, the WebmasterWorld PubConference is an outstanding value.
When is the next US conference?
Expect WebmasterWorld to follow up the Orlando conference with another this fall, sometime between September and December in the western US. Details have not been released, but you can expect a larger conference with more exhibitors and sponsors.
The all-star speaker list included
Search Engine Marketing Conferences - Reports From the Road
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