Road Report From Search Engine Strategies Dallas - December 11-12, 2002
The winter edition of Search Engine Strategies is typically one of the smaller conference gatherings. The weather tends to be foul and the holidays are fast approaching. Search engine marketing may not be the first thing on the mind of online marketers, but it should be, or should have been during the previous few months.
Despite the holidays and the chilly weather (yes, even in Dallas!) hundreds of search engine marketers showed up for the 2-day conference. YAHOO! and Overture sponsored the event, while Ah-Ha (pay per click search engine), Ask Jeeves, FAST (www.alltheweb.com), Inktomi, Jupiter Research and LookSmart filled the exhibitor hall.
The list of speakers read like a who's who of the search engine marketing industry.
A great time was had by all
As usual, search engine expert Danny
Sullivan coordinated and served as the MC of the conference. Following the
presentations, there was plenty of networking in the local bars and restaurants
among conference attendees and participants. A substantial contingent of WebmasterWorld
members gathered for the first time at Search Engine Strategies to talk shop and
hangout. Speakers and attendees alike all had a great time, returned home with
additional expertise, and began making plans for the Boston
Search Engine Marketing Conferences - Reports From the Road
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